What does a two-decade mean? As for Cao Zijian, the General Manager of Jiangmen East Stainless Steel Product Co., Ltd., the past two-decade means the establishment and improvement of EAST Kingdom. Since entering stainless kitchenware industry in 1989, Mr.Cao Zijian has thrown himself to it. So far, he is still excited when talking about the industry. For the convenience of the merchants, the company’s showrooms are classified in detail. Mr. Cao’s office is on the attic of the showrooms. The curved and secluded path and green trees make the office a green island which stands in the city. Mr. Cao was interviewed in such a peace and quiet atmosphere.
Talking about the establishment of the company, Mr. Cao smiled and said that they began their business by vigor and courage. In 1993, with the will of “To conquer or to die”, the Cao brothers established the company through loans. It was their straightforwardness and persistence made the company gain profit in the first year. From a grocery scale to the industrial leader, what makes Mr.Cao proudest is not only the development and transformation, but also the reason that it drove the stainless steel industry’s development of Jiangmen. Besides, it gathered the scattered foreign trade orders and developed the domestic market gradually.
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As a famous brand professional company of stainless kitchenware that professionally produces EAST and other decorative accessories, Jiangmen East Stainless Steel Product Co., Ltd. has a workshop covering an area of 80,000 ? and owns more than 1000 technical and productive workers. Among these staff, the R&D team is the core of the company and makes Mr. Cao proudest. With the experience more than decade, Mr.Cao concludes an effective managing pattern. Talking about the R&D team, Mr. Cao smiled more mildly. He said, “I never disclosed my R&D team before. They are quite excellent. They are familiar with the first-line operation and all the products’ craft, and also has an acute sense to the market trend. In the process of R&D, the team make full use of their abundant experience and combine with the market demand. Their ability gets promotion along with the promotion of quality, which makes them full of accomplishment and innovation. My R&D team is not only the top technician, but also the core strength of R&D. Everyone of them is a single champion, but they will be invincible when they gather.” Meanwhile, Mr. Cao actively creates favorable corporate culture, attaches importance to team members’ value to construct a sense of belonging and he also stimulates the staff to construct achievability. Because of the guidance of correct talents construction, the R&D team can comply with the market demand to promote the high-quality new products, increasing the company’s core competence so that it can be better in innovating.